Every business needs a professional marketing strategy. The question is – do you come up with a DIY plan? Or do you hire an expert to craft a specialized campaign? As the owner of a digital marketing agency, my answer will always – obviously – be the latter. However, the basis behind the creation of my company lies within my passion to help businesses achieve desired brand recognition and sustain growth.
When you think of Snapchat, what comes to mind? If you say it’s simply “an app with funny filters you send to friends,” you’re eliminating its most essential use as an incredible marketing tool for your company.
The jargon lovers out there are probably gripping tight to their CACs and closed loops and declaring “over my dead body are you taking my buzzwords.” But really sit down and think about the slang you use and how it might be affecting your business. It’s probably not adding any value to your operations while at the same time making you look like a know-it-all – not really the most endearing quality.
Coffee: A rich, delicious, and bitter beverage that consistently remains a refreshment staple of most people’s days. “Coffee addicts” (aka any people with even the most moderate of responsibilities) use the caffeine within the drink to receive a welcomed jolt of energy to help them conquer the sluggish hours and continue chugging on through the day.
Sometimes, the business world of innovation, analysis, and creativity can be draining. It’s easy to become lost in the numbers that we choose to define our successes and our failures.
Consider the last meeting, lecture, or other brainstorming event you attended. Did you bring a pad of paper and a pen with the intention of “taking notes?” Most likely. Did you actually write anything down? Probably not
How many followers do you have on Twitter? How many likes does your page have on Facebook? How about on Instagram, Snapchat or Pinterest? More importantly, does it even matter?
Pinterest – an organized platform of boards filled with images, DIYs, and unique products. It’s often a forgotten method of social media marketing, as it’s not necessarily as interactive as other platforms.
Live social media – specifically Facebook Live – has become an invaluable method of delivering information to individuals during events and tragedies.
At times, running a business is like swimming against a strong current for the first time. You’re surrounded by others who already know the rules and go with the flow, but you want to stand out.
Social media can be a great deal of incredible things: a platform for communication, an outlet for news, a keeper of memories, and an online album of cat pictures (thank you, Instagram).
If you’ve been to Facebook lately, you’ve most likely seen the onslaught of food and recipe videos taking over your timeline.
Social media is a powerful beast. Like running through a dry forest with a handful of lit matches, it’s not difficult to light up the internet anymore.
If you want to reach a large audience and make a huge impact for your business, it’s simple: create a newsletter.
Writing a resume is a boring, yet crucial, part of the business process.
A great salesperson is confident, driven, and knowledgeable. However, one of the most crucial skills a sales professional can have is the ability to craft captivating sales emails.
Wise old adages – some love them and some hate them, but the truth is that they have been passed through the centuries for a reason.
Multitasking: the act of compiling all of your tasks in front of you and attempting to complete all of them simultaneously by switching back and forth between each one – being sure to sacrifice quality for quantity.
In the modern era, businesses utilize technology to add convenience and innovation to the lives of consumers and clients.
Unless you haven’t had access to the internet in a couple months, you’ve probably seen many of your friends, relatives, and co-workers posting Snapchat screenshots of “face swapping.”